An announcement came this week from the US poker and games start-up PLAOR that Hollywood Poker has been successfully re-launched and that it will now strive to provide more celebrity interaction with fans in the online gaming atmosphere.

With that aim in mind, the company said it has engaged a number of celebs that will play online poker games with ordinary folks, adding that much of the proceeds will go to the charities of the stars& choice.

PLAOR&s founder and CEO Mark Caldwell, an experienced executive who also worked as vice president of engineering for Disney and Playdom, has gathered quite a celebrity team, including actor Kevin Pollack, known for his stellar performance at this year’s World Series of Poker.